25 Essential Link Building Master Stratagems For 2010 And Beyond
Links, so they say, are the lifeblood of the internet. And it’s true. Backlinks are the yardstick of your web content’s visibility, and of its reputation.
Not only this – but top search engine optimization (SEO) experts the world over agree universally that link building is THE most critical factor in an SEO campaign. It is widely regarded as absolutely essential to the success of a web site in the search engines.
The internet is like a vast banquet table ten thousand feet long, laden with an almost infinite number of dishes of every imaginable kind – and you are the chef who wants their dish to be tasted. It may be the most perfect piece of Salmon on planet earth – but if it just sits there in the middle of the table, surrounded by a million things, others may eat their fill without even noticing it.
It’s not enough to have quality content. You need to put it in front of people. Exposure is one of the quintessential factors in modern business success. Unless you are paying for your traffic, a quality link portfolio is truly the essential “missing factor” that makes the difference between whether a great web page gets ranked in Google and the other major search engines, gets discovered by other web users, or whether it sits out in the digital wasteland – lost, forlorn and unseen.
A good “link portfolio” is a true investment for a web site. You are investing in continued free exposure to your brand over a prolonged period. A quality link can possibly make you money while you sleep for several years!